Now Fresh · Kibble
Adult Turkey, Salmon & Duck Grain-Free
For an adult dog that is moderately active and holding its weight, Now Fresh Adult Turkey, Salmon & Duck Grain-Free scores 92 out of 100 if the dog is medium-sized and 88 if it is small or large. A score is for one dog: the same food scores differently for another.
Score it for your dog
Who it is for
Made for adult dogs of every size.
Not offered to puppies: Made for the adult life stage, not puppy.
Not offered to senior dogs: Made for the adult life stage, not senior.
What it scores, and why
For the 9 commonest kinds of dog it is made for. Each row opens to the six parts of that score, in the scoring’s own sentences.
An adult dog, moderately active, holding its weightSmall 88Medium 92Large 88
The 92 out of 100 for a medium dog, part by part:
- Activity and goal
Balanced protein (26.0%) for this dog's moderate activityBalanced fat (16.0%) supports this dog's maintenance goal
35 of 35 - Nutritional quality
Excellent Omega-3 (0.9%) for this dog's joints and coatOptimal caloric density for this dogBalanced fat content (16.0%) for this dogProtein is 28.9% of dry matter. Full points for protein start at 33.3%.The label gives no DHA figure, so those points could not be given.
18 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Good value for this dogPrice per kilogram is in the cheaper half of kibble foods, above the cheapest quarter. Full points are given for the cheapest quarter.
4 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, moderately active, losing weightSmall 68Medium 72Large 68
The 72 out of 100 for a medium dog, part by part:
- Activity and goal
Fat is 17.8% of dry matter. For this dog, a moderately active dog losing weight, full points need fat under 13.5%.
15 of 35 - Nutritional quality
Excellent Omega-3 (0.9%) for this dog's joints and coatOptimal caloric density for this dogBalanced fat content (16.0%) for this dogProtein is 28.9% of dry matter. Full points for protein start at 33.3%.The label gives no DHA figure, so those points could not be given.
18 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Good value for this dogPrice per kilogram is in the cheaper half of kibble foods, above the cheapest quarter. Full points are given for the cheapest quarter.
4 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, very active, building muscleSmall 83.6Medium 87.6Large 83.6
The 87.6 out of 100 for a medium dog, part by part:
- Activity and goal
Good protein (26.0%) for this dog's active lifestyleHigh fat (16.0%) fuels this dog's active lifestyleProtein is 28.9% of dry matter. For this dog, a very active dog building muscle, full points start at 32%.
30.6 of 35 - Nutritional quality
Excellent Omega-3 (0.9%) for this dog's joints and coatOptimal caloric density for this dogBalanced fat content (16.0%) for this dogProtein is 28.9% of dry matter. Full points for protein start at 33.3%.The label gives no DHA figure, so those points could not be given.
18 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Good value for this dogPrice per kilogram is in the cheaper half of kibble foods, above the cheapest quarter. Full points are given for the cheapest quarter.
4 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, very active, holding its weightSmall 83.6Medium 87.6Large 83.6
The 87.6 out of 100 for a medium dog, part by part:
- Activity and goal
Balanced fat (16.0%) supports this dog's maintenance goalProtein is 28.9% of dry matter. For this dog, a very active dog holding weight, full points start at 30%.
30.6 of 35 - Nutritional quality
Excellent Omega-3 (0.9%) for this dog's joints and coatOptimal caloric density for this dogBalanced fat content (16.0%) for this dogProtein is 28.9% of dry matter. Full points for protein start at 33.3%.The label gives no DHA figure, so those points could not be given.
18 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Good value for this dogPrice per kilogram is in the cheaper half of kibble foods, above the cheapest quarter. Full points are given for the cheapest quarter.
4 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, moderately active, building muscleSmall 68Medium 72Large 68
The 72 out of 100 for a medium dog, part by part:
- Activity and goal
Good fat (16.0%) provides energy for this dogProtein is 28.9% of dry matter. For this dog, a moderately active dog building muscle, full points start at 30%.
15 of 35 - Nutritional quality
Excellent Omega-3 (0.9%) for this dog's joints and coatOptimal caloric density for this dogBalanced fat content (16.0%) for this dogProtein is 28.9% of dry matter. Full points for protein start at 33.3%.The label gives no DHA figure, so those points could not be given.
18 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Good value for this dogPrice per kilogram is in the cheaper half of kibble foods, above the cheapest quarter. Full points are given for the cheapest quarter.
4 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, calm, holding its weightSmall 88Medium 92Large 88
The 92 out of 100 for a medium dog, part by part:
- Activity and goal
Balanced protein (26.0%) for this dog's lower activity levelModerate fat (16.0%) prevents weight gain for this dog
35 of 35 - Nutritional quality
Excellent Omega-3 (0.9%) for this dog's joints and coatOptimal caloric density for this dogBalanced fat content (16.0%) for this dogProtein is 28.9% of dry matter. Full points for protein start at 33.3%.The label gives no DHA figure, so those points could not be given.
18 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Good value for this dogPrice per kilogram is in the cheaper half of kibble foods, above the cheapest quarter. Full points are given for the cheapest quarter.
4 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, calm, losing weightSmall 66.1Medium 70.1Large 66.1
The 70.1 out of 100 for a medium dog, part by part:
- Activity and goal
Adequate protein (26.0%) for this dog's lower activity levelFat is 17.8% of dry matter and fibre is 4.0% as fed. For this dog, a calm dog losing weight, full points need fat under 13.5% with fibre of 5% or more.
13.1 of 35 - Nutritional quality
Excellent Omega-3 (0.9%) for this dog's joints and coatOptimal caloric density for this dogBalanced fat content (16.0%) for this dogProtein is 28.9% of dry matter. Full points for protein start at 33.3%.The label gives no DHA figure, so those points could not be given.
18 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Good value for this dogPrice per kilogram is in the cheaper half of kibble foods, above the cheapest quarter. Full points are given for the cheapest quarter.
4 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, calm, building muscleSmall 67Medium 71Large 67
The 71 out of 100 for a medium dog, part by part:
- Activity and goal
Protein is 28.9% of dry matter. For this dog, a calm dog building muscle, full points start at 30%.
14 of 35 - Nutritional quality
Excellent Omega-3 (0.9%) for this dog's joints and coatOptimal caloric density for this dogBalanced fat content (16.0%) for this dogProtein is 28.9% of dry matter. Full points for protein start at 33.3%.The label gives no DHA figure, so those points could not be given.
18 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Good value for this dogPrice per kilogram is in the cheaper half of kibble foods, above the cheapest quarter. Full points are given for the cheapest quarter.
4 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, very active, losing weightSmall 53Medium 57Large 53
The 57 out of 100 for a medium dog, part by part:
- Activity and goal
Protein is 28.9% of dry matter. For this dog, a very active dog losing weight, full points start at 30%.Fat is 17.8% of dry matter and fibre is 4.0% as fed. For this dog, a very active dog losing weight, full points need fat under 13.5% with fibre of 5% or more.
0 of 35 - Nutritional quality
Excellent Omega-3 (0.9%) for this dog's joints and coatOptimal caloric density for this dogBalanced fat content (16.0%) for this dogProtein is 28.9% of dry matter. Full points for protein start at 33.3%.The label gives no DHA figure, so those points could not be given.
18 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Good value for this dogPrice per kilogram is in the cheaper half of kibble foods, above the cheapest quarter. Full points are given for the cheapest quarter.
4 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
Every kind of dog
Each number is this food’s score out of 100 for that dog.
| Dog | Small | Medium | Large |
|---|---|---|---|
| An adult dog, moderately active, holding its weight | 88 | 92 | 88 |
| An adult dog, moderately active, losing weight | 68 | 72 | 68 |
| A senior dog, calm, holding its weight | not offered | ||
| An adult dog, very active, building muscle | 83.6 | 87.6 | 83.6 |
| An adult dog, very active, holding its weight | 83.6 | 87.6 | 83.6 |
| An adult dog, moderately active, building muscle | 68 | 72 | 68 |
| A senior dog, moderately active, holding its weight | not offered | ||
| An adult dog, calm, holding its weight | 88 | 92 | 88 |
| An adult dog, calm, losing weight | 66.1 | 70.1 | 66.1 |
| A puppy, calm, holding its weight | not offered | ||
| A senior dog, calm, building muscle | not offered | ||
| A senior dog, very active, building muscle | not offered | ||
| A senior dog, moderately active, losing weight | not offered | ||
| An adult dog, calm, building muscle | 67 | 71 | 67 |
| A puppy, moderately active, holding its weight | not offered | ||
| A senior dog, very active, holding its weight | not offered | ||
| A puppy, moderately active, losing weight | not offered | ||
| A puppy, very active, losing weight | not offered | ||
| A senior dog, calm, losing weight | not offered | ||
| A puppy, calm, losing weight | not offered | ||
| A puppy, moderately active, building muscle | not offered | ||
| An adult dog, very active, losing weight | 53 | 57 | 53 |
| A senior dog, moderately active, building muscle | not offered | ||
| A puppy, very active, holding its weight | not offered | ||
| A puppy, very active, building muscle | not offered | ||
| A puppy, calm, building muscle | not offered | ||
| A senior dog, very active, losing weight | not offered | ||
Not offered: Made for the adult life stage, not senior.
Not offered: Made for the adult life stage, not puppy.
What the label says
- Protein26%
- Fat16%
- Fibre4%
- Moisture10%
- Ash8.3%
- Calcium1.1%
- Phosphorus0.7%
- Omega-62.5%
- Omega-30.9%
- Calories3,670 kcal per kg, 404 kcal per cup
- Feeding statementComplete and balanced for adult maintenance, by nutrient profile.
Ingredients
de-boned turkey, potatoes, peas, whole dried egg, potato flour, pea fibre, flaxseed, apples, natural flavour, canola oil (preserved with mixed tocopherols), de-boned salmon, de-boned duck, calcium carbonate, monocalcium phosphate, coconut oil (preserved with mixed tocopherols), suncured alfalfa, tomato, carrots, pumpkin, sweet potatoes, squash, bananas, blueberries, cranberries, blackberries, pomegranate, papayas, lentils, broccoli, cottage cheese, salt, dried chicory root, choline chloride, vitamins, minerals, taurine, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, DL-methionine, L-lysine, potassium chloride, yucca schidigera extract, L-carnitine, dried rosemary
BowlWise takes it off the list of a dog allergic to: turkey, duck, egg, fish, salmon, dairy and legumes.
Compared with nowfresh.com on October 8, 2026: ingredients, protein, fat, fibre, moisture, calcium and phosphorus.
Price
On March 21, 2026 Pet Valu listed the 10 kg bag at $109.99 in Canadian dollars.
Shop at Pet ValuHow to read this
These scores are BowlWise’s own, worked out from each food’s label for one kind of dog at a time. They are not veterinary advice. How a score is worked out: How we score.
Scores as of October 12, 2026.
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