Now Fresh · Kibble
Adult Trout, Salmon & Herring Grain-Free
For an adult dog that is moderately active and holding its weight, Now Fresh Adult Trout, Salmon & Herring Grain-Free scores 83.5 out of 100 if the dog is medium-sized and 79.5 if it is small or large. A score is for one dog: the same food scores differently for another.
Score it for your dog
Who it is for
Made for adult dogs of every size.
Not offered to puppies: Made for the adult life stage, not puppy.
Not offered to senior dogs: Made for the adult life stage, not senior.
What it scores, and why
For the 9 commonest kinds of dog it is made for. Each row opens to the six parts of that score, in the scoring’s own sentences.
An adult dog, moderately active, holding its weightSmall 79.5Medium 83.5Large 79.5
The 83.5 out of 100 for a medium dog, part by part:
- Activity and goal
Balanced protein (24.0%) for this dog's moderate activityBalanced fat (14.0%) supports this dog's maintenance goal
35 of 35 - Nutritional quality
Balanced fat content (14.0%) for this dogProtein is 26.7% of dry matter. Full points for protein start at 33.3%.Omega-3 is 0.6% as fed. Full points for omega-3 start at 0.8%.The label gives no DHA figure, so those points could not be given.Calories are 3,932 kcal per kg of dry matter. For kibble, full points are given between 4,000 and 5,000.
10 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Price per kilogram is above the middle of kibble foods. Full points are given for the cheapest quarter.
3.5 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, moderately active, losing weightSmall 69.5Medium 73.5Large 69.5
The 73.5 out of 100 for a medium dog, part by part:
- Activity and goal
Fat is 15.6% of dry matter. For this dog, a moderately active dog losing weight, full points need fat under 13.5%.
25 of 35 - Nutritional quality
Balanced fat content (14.0%) for this dogProtein is 26.7% of dry matter. Full points for protein start at 33.3%.Omega-3 is 0.6% as fed. Full points for omega-3 start at 0.8%.The label gives no DHA figure, so those points could not be given.Calories are 3,932 kcal per kg of dry matter. For kibble, full points are given between 4,000 and 5,000.
10 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Price per kilogram is above the middle of kibble foods. Full points are given for the cheapest quarter.
3.5 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, very active, building muscleSmall 62Medium 66Large 62
The 66 out of 100 for a medium dog, part by part:
- Activity and goal
High fat (14.0%) fuels this dog's active lifestyleProtein is 26.7% of dry matter. For this dog, a very active dog building muscle, full points start at 32%.
17.5 of 35 - Nutritional quality
Balanced fat content (14.0%) for this dogProtein is 26.7% of dry matter. Full points for protein start at 33.3%.Omega-3 is 0.6% as fed. Full points for omega-3 start at 0.8%.The label gives no DHA figure, so those points could not be given.Calories are 3,932 kcal per kg of dry matter. For kibble, full points are given between 4,000 and 5,000.
10 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Price per kilogram is above the middle of kibble foods. Full points are given for the cheapest quarter.
3.5 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, very active, holding its weightSmall 75.1Medium 79.1Large 75.1
The 79.1 out of 100 for a medium dog, part by part:
- Activity and goal
Balanced fat (14.0%) supports this dog's maintenance goalProtein is 26.7% of dry matter. For this dog, a very active dog holding weight, full points start at 30%.
30.6 of 35 - Nutritional quality
Balanced fat content (14.0%) for this dogProtein is 26.7% of dry matter. Full points for protein start at 33.3%.Omega-3 is 0.6% as fed. Full points for omega-3 start at 0.8%.The label gives no DHA figure, so those points could not be given.Calories are 3,932 kcal per kg of dry matter. For kibble, full points are given between 4,000 and 5,000.
10 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Price per kilogram is above the middle of kibble foods. Full points are given for the cheapest quarter.
3.5 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, moderately active, building muscleSmall 59.5Medium 63.5Large 59.5
The 63.5 out of 100 for a medium dog, part by part:
- Activity and goal
Good fat (14.0%) provides energy for this dogProtein is 26.7% of dry matter. For this dog, a moderately active dog building muscle, full points start at 30%.
15 of 35 - Nutritional quality
Balanced fat content (14.0%) for this dogProtein is 26.7% of dry matter. Full points for protein start at 33.3%.Omega-3 is 0.6% as fed. Full points for omega-3 start at 0.8%.The label gives no DHA figure, so those points could not be given.Calories are 3,932 kcal per kg of dry matter. For kibble, full points are given between 4,000 and 5,000.
10 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Price per kilogram is above the middle of kibble foods. Full points are given for the cheapest quarter.
3.5 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, calm, holding its weightSmall 79.5Medium 83.5Large 79.5
The 83.5 out of 100 for a medium dog, part by part:
- Activity and goal
Balanced protein (24.0%) for this dog's lower activity levelModerate fat (14.0%) prevents weight gain for this dog
35 of 35 - Nutritional quality
Balanced fat content (14.0%) for this dogProtein is 26.7% of dry matter. Full points for protein start at 33.3%.Omega-3 is 0.6% as fed. Full points for omega-3 start at 0.8%.The label gives no DHA figure, so those points could not be given.Calories are 3,932 kcal per kg of dry matter. For kibble, full points are given between 4,000 and 5,000.
10 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Price per kilogram is above the middle of kibble foods. Full points are given for the cheapest quarter.
3.5 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, calm, losing weightSmall 57.6Medium 61.6Large 57.6
The 61.6 out of 100 for a medium dog, part by part:
- Activity and goal
Adequate protein (24.0%) for this dog's lower activity levelFat is 15.6% of dry matter and fibre is 5.0% as fed. For this dog, a calm dog losing weight, full points need fat under 13.5% with fibre of 5% or more.
13.1 of 35 - Nutritional quality
Balanced fat content (14.0%) for this dogProtein is 26.7% of dry matter. Full points for protein start at 33.3%.Omega-3 is 0.6% as fed. Full points for omega-3 start at 0.8%.The label gives no DHA figure, so those points could not be given.Calories are 3,932 kcal per kg of dry matter. For kibble, full points are given between 4,000 and 5,000.
10 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Price per kilogram is above the middle of kibble foods. Full points are given for the cheapest quarter.
3.5 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, calm, building muscleSmall 58.5Medium 62.5Large 58.5
The 62.5 out of 100 for a medium dog, part by part:
- Activity and goal
Protein is 26.7% of dry matter. For this dog, a calm dog building muscle, full points start at 30%.
14 of 35 - Nutritional quality
Balanced fat content (14.0%) for this dogProtein is 26.7% of dry matter. Full points for protein start at 33.3%.Omega-3 is 0.6% as fed. Full points for omega-3 start at 0.8%.The label gives no DHA figure, so those points could not be given.Calories are 3,932 kcal per kg of dry matter. For kibble, full points are given between 4,000 and 5,000.
10 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Price per kilogram is above the middle of kibble foods. Full points are given for the cheapest quarter.
3.5 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
An adult dog, very active, losing weightSmall 53.2Medium 57.2Large 53.2
The 57.2 out of 100 for a medium dog, part by part:
- Activity and goal
Protein is 26.7% of dry matter. For this dog, a very active dog losing weight, full points start at 30%.Fat is 15.6% of dry matter and fibre is 5.0% as fed. For this dog, a very active dog losing weight, full points need fat under 13.5% with fibre of 5% or more.
8.7 of 35 - Nutritional quality
Balanced fat content (14.0%) for this dogProtein is 26.7% of dry matter. Full points for protein start at 33.3%.Omega-3 is 0.6% as fed. Full points for omega-3 start at 0.8%.The label gives no DHA figure, so those points could not be given.Calories are 3,932 kcal per kg of dry matter. For kibble, full points are given between 4,000 and 5,000.
10 of 25 - Life stage
Formulated for this dog's adult life stage
15 of 15 - Formulation integrity
Fresh meat as primary ingredient for this dogDiverse protein sources (3 types) for this dogNo controversial ingredients — clean nutrition for this dog
10 of 10 - Format suitability
Regular kibble — perfect for this dog's medium breed
10 of 10 - Price value
Price per kilogram is above the middle of kibble foods. Full points are given for the cheapest quarter.
3.5 of 5
Format suitability is the one part a dog’s size changes: 6 for a small dog, 10 for a medium dog and 6 for a large dog.
Every kind of dog
Each number is this food’s score out of 100 for that dog.
| Dog | Small | Medium | Large |
|---|---|---|---|
| An adult dog, moderately active, holding its weight | 79.5 | 83.5 | 79.5 |
| An adult dog, moderately active, losing weight | 69.5 | 73.5 | 69.5 |
| A senior dog, calm, holding its weight | not offered | ||
| An adult dog, very active, building muscle | 62 | 66 | 62 |
| An adult dog, very active, holding its weight | 75.1 | 79.1 | 75.1 |
| An adult dog, moderately active, building muscle | 59.5 | 63.5 | 59.5 |
| A senior dog, moderately active, holding its weight | not offered | ||
| An adult dog, calm, holding its weight | 79.5 | 83.5 | 79.5 |
| An adult dog, calm, losing weight | 57.6 | 61.6 | 57.6 |
| A puppy, calm, holding its weight | not offered | ||
| A senior dog, calm, building muscle | not offered | ||
| A senior dog, very active, building muscle | not offered | ||
| A senior dog, moderately active, losing weight | not offered | ||
| An adult dog, calm, building muscle | 58.5 | 62.5 | 58.5 |
| A puppy, moderately active, holding its weight | not offered | ||
| A senior dog, very active, holding its weight | not offered | ||
| A puppy, moderately active, losing weight | not offered | ||
| A puppy, very active, losing weight | not offered | ||
| A senior dog, calm, losing weight | not offered | ||
| A puppy, calm, losing weight | not offered | ||
| A puppy, moderately active, building muscle | not offered | ||
| An adult dog, very active, losing weight | 53.2 | 57.2 | 53.2 |
| A senior dog, moderately active, building muscle | not offered | ||
| A puppy, very active, holding its weight | not offered | ||
| A puppy, very active, building muscle | not offered | ||
| A puppy, calm, building muscle | not offered | ||
| A senior dog, very active, losing weight | not offered | ||
Not offered: Made for the adult life stage, not senior.
Not offered: Made for the adult life stage, not puppy.
What the label says
- Protein24%
- Fat14%
- Fibre5%
- Moisture10%
- Calcium0.9%
- Phosphorus0.6%
- Omega-61.6%
- Omega-30.6%
- Calories3,539 kcal per kg, 389 kcal per cup
- Feeding statementComplete and balanced for adult maintenance, by nutrient profile.
Ingredients
de-boned trout, whole dried egg, peas, potatoes, pea flour, potato flour, flaxseed, canola oil (preserved with mixed tocopherols), natural flavour, de-boned salmon, de-boned herring, calcium carbonate, monocalcium phosphate, apples, coconut oil (preserved with mixed tocopherols), tomato, suncured alfalfa, pea fibre, carrots, pumpkin, sweet potatoes, squash, bananas, blueberries, cranberries, blackberries, pomegranate, papayas, lentils, broccoli, dried chicory root, salt, choline chloride, vitamins, minerals, taurine, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, DL-methionine, L-lysine, potassium chloride, L-carnitine, dried rosemary
BowlWise takes it off the list of a dog allergic to: egg, fish, salmon and legumes.
Price
On May 5, 2026 Pet Valu listed the 10 kg bag at $114.99 in Canadian dollars.
Shop at Pet ValuHow to read this
These scores are BowlWise’s own, worked out from each food’s label for one kind of dog at a time. They are not veterinary advice. How a score is worked out: How we score.
Scores as of October 12, 2026.
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